Complexica CEO to Speak at the Australian Supply Chain Summit

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales, marketing, and supply chain activities, announced today that the company’s CEO Matt Michalewicz will provide a keynote on the topic of "Optimising Supply Chains through Artificial Intelligence and Digital Transformation" at the Australian Supply Chain Summit on 6 June in Sydney. Matt will also moderate a panel around establishing customer-centric demand forecasting & supply planning strategies, where discussion topics will include forecasting around chaos & uncertainty, effective S&OP strategies to balance demand and supply, and introducing strong planning systems & processes for continuous improvement. 

source https://www.complexica.com/news/complexica-ceo-to-speak-at-the-australian-supply-chain-summit-sydney

Complexica CEO to Speak at the Australian Supply Chain Summit

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales, marketing, and supply chain activities, announced today that the company’s CEO Matt Michalewicz will provide a keynote on the topic of "Optimising Supply Chains through Artificial Intelligence and Digital Transformation" at the Australian Supply Chain Summit on 6 June in Sydney. Matt will also moderate a panel around establishing customer-centric demand forecasting & supply planning strategies, where discussion topics will include forecasting around chaos & uncertainty, effective S&OP strategies to balance demand and supply, and introducing strong planning systems & processes for continuous improvement. 

source https://www.complexica.com/news/complexica-ceo-to-speak-at-the-australian-supply-chain-summit-0

Complexica is Highly Recommended for Customer Satisfaction in the Australian Achiever Awards

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation, announced that it has been highly recommended for customer satisfaction in the 2023 Australian Achiever Awards in the Computer Systems, Software & Internet Services category.

Now into its twenty-sixth year, the Australian Achiever Awards are an independent, unbiased award system based on assessment ratings from a business’s own customers. The awards provide an indication of a well-run business where satisfied customers are a sign that the business is healthy, worthy of praise and increased custom.

source https://www.complexica.com/news/complexica-is-highly-recommended-for-customer-satisfaction-in-the-australian-achiever-awards

Buckeridge Group of Companies (BGC) – Fibre Cement Selects Complexica for Sales Optimisation

Complexica, a leading provider of Artificial Intelligence software for optimising sales, marketing, and supply chain decisions, has announced that BGC, one of Australia's largest vertically-integrated construction material businesses, has selected Complexica’s Sales Accelerator and Multiplier (SAM) & CRM software. The goal of the software deployment will be to optimise BGC’s sales force activities, as well as customer relationships and interactions.

source https://www.complexica.com/news/buckeridge-group-of-companies-selects-complexica-for-sales-optimisation

Complexica Appoints Stewart Lammin as Chairman

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales, marketing, and supply chain decisions, announced today that Flinders Port Holdings' CEO, Stewart Lammin, has been appointed as the company's Chairman of the Board. Stewart replaces Complexica's Chief Scientist and co-founder, Dr. Zbigniew Michalewicz, who will stay on the board as a Director in addition to his full-time duties as Chief Scientist of the company. Flinders Port Holdings is a substantial shareholder in Complexica, having made a $5 million equity investment in 2021 as part of an $11 million funding round that also included ASX-listed fund manager Microequities Asset Management (ASX: MAM).

source https://www.complexica.com/news/complexica-appoints-stewart-lammin-as-chairman

Asahi Lifestyle Beverages selects Complexica for Trade Promotion Optimisation

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation, announced today that Asahi Lifestyle Beverages (ALB) has selected the Trade Promotion Management and Optimisation (TPX) module of Complexica’s Artificial Intelligence platform Decision Cloud® software platform for Trade Promotion Optimisation (TPO). Complexica will provide ALB with advanced capabilities for optimising the value of future promotions based on volume, margin, and net price realization, as well as enabling goal-based automated scenario planning considering different price points, promoted package groups, promotional mechanics, frequencies, and other variables and KPI objectives.

“Asahi Lifestyle Beverages is Asahi Beverages’ non-alcoholic drinks business in Australia. ALB makes and distributes some of Australia’s most-loved drinks through a variety of channels, such as grocery retailers and petrol & convenience outlets” said Albert Lee, Group Head of Strategic Revenue Growth Management  at Asahi Beverages. “Given this complexity and the need to connect multiple departments into a streamlined end-end workflow – ranging from multiple scenario planning analytics carried out by the revenue growth management team and slotting a promotional plan by the key account managers, through to accurately accruing different contract types – we saw the need for a robust TPM solution with best-in-class TPO functionality, and that’s the reason we selected Complexica’s Decision Cloud® platform”.

“Optimising promotional plans with the right mix of products, discounts, and frequencies in order to drive volume and margin growth is a complicated task, which requires considerable expertise and effort" said Leonardo Arantes, Complexica’s Director of Business Development. “We’ve made significant investments into our TPX module over the years to enable full end-end TPM and TPO functionality, enabling real time analytics and management of all trade spend investments, including contracts across all channels.

“We are excited to start the implementation for the Decision Cloud® platform in ALB”, said Doug Misener, Complexica’s Director of FMCG, "And look forward to working together to unlock improved marketplace outcomes in the years ahead, with our TPX module enabling users to automate processes and make the right decision at the right time."

Asahi Lifestyle Beverages’ diverse range of drinks includes leading brands such as Schweppes, Solo, Cottee’s and Cool Ridge water. It also includes Spring Valley and Charlie’s juices plus StrangeLove premium adult soft drinks and mixers. It also proudly manufactures and distributes under licence Pepsi, Mountain Dew, Sunkist, Gatorade and Lipton Iced Tea For more information about ALB, please visit:  www.asahi.com.au/about/our-business

source https://www.complexica.com/news/asahi-lifestyle-beverages-selects-complexica-for-trade-promotion-optimisation

The Artificial Intelligence ‘Revolution’ Ensures Our Economy Evolves

Nearly three decades ago, when now ubiquitous accounting software Excel was launched, there were grave fears it would destroy jobs and wipe out the livelihoods of tens of thousands of bookkeepers whose trade it would replace. In a situation analogous to the one we now face with the recent launch of OpenAI’s ChatGPT (chat generative pre-trained transformer) and various other artificial intelligence and machine-learning-based technologies, Excel was set to automate a whole cohort of jobs out of existence. And it did. But what happened next, and what tends to happen each time a wave of automation and efficiency sweeps through an industry, or indeed the economy, should be the lesson we take away, inspiring us to lean into this new technological revolution, experts say.

Complexica managing director Matthew Michalewicz said engines such as ChatGPT were a natural evolution of the search function. Three decades ago, he said, digging out complex information likely involved heading to your university library and trawling through the stacks until you found what you needed – a process taking many hours, if not a day or two. Search engines, most notably Google, up-ended this paradigm, and ChatGPT is the next step in this process. 

Complexica in the past 18 months has raised $25m from investors including Perennial Partners and Microequities Asset Management, with the money being committed to rapidly growing the business.

source https://www.complexica.com/news/the-artificial-intelligence-revolution-ensures-our-economy-evolves